Personnel marketing 

In the area of recruitment marketing, we offer you a range of products for talent acquisition, such as:

• Placement of your job advertisements with MedicalTopJobs® Flow:
  Your job postings are published here in a keyword-optimised HTML format. In addition, all SEO opportunities are fully utilised by highlighting the benefits associated with your job offer and your employer advantages. More SEO marketing isn't possible – everything is done to ensure a high ranking on Google. Our cost-effective alternative: If you don’t have the budget to post individual job ads, you can book a particularly affordable membership in the MedicalTalentNetwork. More information can be found here.

• Social Recruiting:
  The Facebook communities of MedicalTopJobs® and MedicalTalentNetwork Recruiting are iconic – stable and steadily growing for many years. More than 40,000 followers from the healthcare sector form the multiplier base for your recruitment advertising. Through our LinkedIn campaigns, we reach an above-average number of candidates in the professional and executive sectors, who not only apply for your job offers but also take notice of your employer brand when it appears in their timeline, even if they are not actively looking for a job.

• Multiposting:
  Some providers promise an alleged spreading advantage, which tends to have a negative effect. Claims like "your job ad will be posted on hundreds of portals" suggest a high conversion rate. However, the applications received from poorly managed mass and budget portals – if they aren’t abandoned first – are often the kind you wouldn’t want as a recruiter. For us, multiposting means focusing on quality reach, placing your job ads on the generalist, social media, and specialist portals that generate qualified applications and increase brand awareness among your target group. This also includes specialist forums where your target groups engage or large professional associations where relevant content fosters strong acceptance.

• Employer Branding is the pinnacle of recruitment:
  The reputation of your employer brand, its significance, and the credibility of your employer persona play a significant role in determining whether someone will apply to you – or rather go to a competitor. You can assume that candidates, from a certain level of qualification, will thoroughly investigate the reputation you have on the relevant review platforms. A lack of applications and declining applicant quality doesn't always have to do with recruitment marketing. Sometimes, it’s worth taking a critical look internally or acknowledging the criticism on review platforms to actually make changes and become the employer of choice.

• Mobile or Reverse Recruiting:
  First emerging a few years ago in the blue-collar sector, this is now a standard tool in recruitment marketing. Reverse recruiting means that instead of presenting potential candidates with a vacancy, you engage with them by offering a questionnaire containing around 5 or 6 questions about the job. A filter can be built into the questionnaire to prevent too many unsuitable candidates from applying through this low-threshold process. With our medi.career web app, we have a tool perfectly configured for your target groups in the healthcare sector – of course with your branding. 

• Data analysis with MTN Insights:
  Valid decision-making processes, and KPIs (Key Performance Indicators) are becoming increasingly important to make the right decisions in a data- and AI-driven recruitment environment. With our MTNInsights tracking tool, we provide everything your HR department needs to know about the performance of job portals, creating a sustainable and valid basis for your recruitment strategy. Recruitment has gained immense importance over the past few decades. Finding the right professionals is becoming an increasingly decisive task for the development and survival of a company. This is particularly true in a personnel-intensive industry like healthcare. MTNInsights offers insight into the performance of job portals, enabling you to make informed decisions.

Additionally, we can support you with the following services: SEO and keyword management, AI- and data-driven selection of successful portals, in-app advertising, job casts, outdoor advertising, trainee marketing, university marketing, radio advertising, and recruitment videos.